Join the community

DESIGN 
TOMORROWS,

WITH YOU

>> JOIN THE COMMUNITY

DESIGN
TOMORROWS,
WITH YOU

>> JOIN THE COMMUNITY

Do you struggle to innovate effectively and with a clear future in mind?

Do you face and fear many uncertainties in innovation?

Are you willing to foster an innovative culture within your organisation?

What we adore to help you achieve

We help you build better innovations. With creative techniques and an iterative approach we help you to stand out

We help to reduce risk in the uncertainty of innovation. With design research we grow understanding of your customers and their needs

We help to build the innovative character of your organisation with our communities of practice and an online community platform

Why WAAI? Pronounced "why," our name echoes the Dutch verb "waaien" (to blow, as the wind), chosen when domain options like why.com were unavailable. Beyond its name, WAAI embodies our core principle: the pursuit of root causes. Inspired by Sakichi Toyoda's Five Whys technique, it guides our approach to solving problems—emphasizing the importance of understanding a problem's root cause before proposing solutions. This method aligns with Edward de Bono's emphasis on prioritizing the crucial factor over the dominant idea in design thinking.

Explore WAAI's Community of Practice

At WAAI, we do more than coach innovation managers and lead projects. We host specialised Communities of Practice, such as "Innovated by Design" and "Strategic Innovation." Starting in October, join us in Ghent, Berlin, Cologne, or Madrid to connect with peers and learn from experts in fields like business model innovation and design research.

Why Join?
Network with innovation managers from various industries.
Gain insights from experts in a diversity of domains.
Get Involved Discover the right program for your growth and start transforming your approach to innovation.

CoP Innovated by Design 
GHENT | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> VIEW PROGRAM

CoP Innovated by Design 
BERLIN | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> KEEP ME INFORMED

CoP Innovated by Design 
COLOGNE | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> KEEP ME INFORMED

CoP Innovated by Design 
MADRID | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> KEEP ME INFORMED

>>  Innovated by Design

Everyone interested in design and innovation can join our vibrant and free online community Innovated by Design. 

At Innovated by Design, we host monthly talks with remarkable speakers such as Houda Boulahbel on Systemic Thinking, Julian Bleecker on Design Fiction and Matt Wallaert on Behavioural Design

>> Join the community

Designer, researcher, and educator Lesley-Ann Noel practices design through critical and anti-hegemonic lenses, focusing on equity, social justice, and the experience of those often excluded from design research. 

She is the co-founder and co-chair of the Pluriversal Design Special Interest Group of the Design Research Society. She is the author of Design Social Change and a co-editor of The Black Experience in Design.

This talk is open and free to everyone.

>> RESERVE YOUR SPOT

Here's an overview of past
inspiring design talks

At the community Innovated by Design, we have a talk with an inspiring person in the design world every month. For those who could not attend a talk, we publish the recordings. Click on the talk you want to see or on the button below, and you have access to all of these talks.

>> JOIN THE COMMUNITY

The book that helps you become the EPIC designer of our tomorrows explores the need for more creative thinking to achieve innovative outcomes. The EPIC Design Maturity Model gives us the tools to get started.

>> ORDER BOOK

The EPIC Design Maturity Model

Empathy
How to consider the needs of the people you work for and their context, in every step of the design of your innovation?

Process
Developing new services and products asks for a safe context in which employees can think creatively and experiment. But there is also a need for a well-developed process.

Impact
How do you consider the impact you want to make ? To what extend is that impact part of your research ?

Character
An impactful innovation you only develop in an organization with an open, inquisitive and supportive character.

>> GO TO ASSESSMENT