Ready to boost your innovation skills and master impactful design-research techniques? Join Innovated by Design—a dynamic community of innovators dedicated to business model innovation and meaningful outcomes. Connect, learn, and elevate your practice with experts who share your passion for making a difference.
DOWNLOAD PROGRAMDuration: 6 Days
Starts: October 23, 2026
Location: Wintercircus Ghent
Fee: € 4950
Language: Dutch
This program is designed for you when you are:
- Product manager
- Product designer
- Designer, and you are engaged in prototyping and testing new developments.
You want to get an overview of the fast evolving landscape of no-code and vibe coding tolls and share experiences with peer designers, product owners and developers.
In a small group of product professionals, you will learn the latest and best practices of vibe coding and build your own product. You go home wit a working MVP.
DAY 1 | 23|10|26
HOW TO CREAT VALUE WITH INNOVATION
Innovation spans everything from operational improvements to disruption. We define it as creating value and staying relevant. Use the EPIC Design Maturity Assessment to map maturity, mandate, supporters, and blockers—then leave with a clear challenge brief.
DAY 2 | 20|11|26
KNOW WHO YOU WORK FOR WITH DESIGN THINKING
The biggest innovation blocker isn’t lack of ideas, but too many assumptions. Decisions come from chatter, data, and what leaders think customers want. Learn to break this with research and design thinking; leave with a plan.
DAY 3 | 18|12|26
PROTOTYPE AND TEST YOUR BUSINESS CASE
You don’t build a convincing business case on assumptions, but on evidence gathered through the right prototypes at the right time. A working demo convinces a CFO faster than forty slides. Prototyping is a process: what proof is needed next, and fastest?
DAY 4 | 15|01|27
INNOVATE YOUR BUSINESS MODEL
It’s the business model, stupid: Netflix, Spotify and Revolut transformed industries by changing how value is created, not by inventing new tech. Redefine your business model to create more customer and organizational value, leaving with a tailored canvas and stakeholder narrative.
DAY 5 | 19|02|27
PROVING IMPACT WITH LIMITED EVIDENCE
Organizations fund innovation based on expected impact, not proven results—so you must clearly articulate, substantiate, and defend impact early, with limited evidence. You’ll learn to define impact rigorously (output vs outcome vs impact) and tailor the narrative to stakeholders, from users to boards.
DAY 6 | 19|03|27
PRESENT AND DEFEND YOUR FINAL PITCH
This isn’t a recap of what you learned—it’s a real defense. Throughout the day you’ll get practical pitch frameworks and 1:1 coaching. Each participant presents their challenge and approach to a group that pushes higher standards: no sympathy, just tough prep for boards. 15 minutes pitching, 10 minutes hard feedback.
Design is all about research. Your first steps as an EPIC Designer are guided by Jan Van Caneghem
We explore what innovation entails with Sarah Boone, professor Innovation at UGent
Business Model Innovation on the stairway to greatness, we do with Rudy Moenaert
We learn from all about Craig Soenen, prototyping and testing our ideas any step of the process
Starting with the end in mind we begin doing in the impact evaluation session with Eva Wuyts
© 2025 WAAI Design
