IN COMPANY MASTERCLASS

INNOVATED
BY DESIGN

The in-company Masterclass Innovated by Design is a tailored version of the open program Community of Practice Innovated by Design. It’s built on the EPIC Design Maturity Model, which approaches innovation through four key lenses: empathising with the end user, establishing effective processes, aiming for real impact, and fostering a culture that supports innovation.

Duration: 3 Days
Starts: When you are ready
Location: Your Headquarters
Language: English or Dutch

Innovations are often developed from expertise and enthusiasm, without sufficient research into the problem and context.

A focus on empathy and impact helps you develop innovations that are valuable and have a chance of becoming successful.

That approach requires a number of processes that are developed from an innovative culture within your organisation.

THE PROGRAM

DAY 1 | MORNING SESSION
DESIGN THINKING AS A MEANS TO INNOVATE

Design thinking and design research can help us understand the needs and context of beneficiaries. Design thinking also helps ideating new ways to fulfil these needs.

DAY 1 | AFTERNOON SESSION
STAGING INNOVATION AS WE SEE IT

Innovation is a catalyst for transformation. Drawing inspiration from groundbreaking concepts in the literature, we will look at innovation as a lever for creating value.

DAY 2 | MORNING SESSION
PROTOTYPING AS MEANS TO RESEARCH AND TEST

Prototyping serves as a means to test at every stage of our innovation trajectory. Whether that is to test a first idea with rough prototyping or our final test before launch.

DAY 2 | AFTERNOON SESSION
BUSINESS MODEL INNOVATION

The core of innovation is creating value and impact. Technology can be a means, but most important is how we bring value and create impact. Business model innovation is key.

DAY 3 | MORNING SESSION
HOW DO YOU CREATE BUY-IN AND SUPPORT

Innovations thrive when they are supported by internal advocates and forward-thinking stakeholders. This day is designed to enhance your ability to create a receptive environment and align with decision makers.

DAY 3 | AFTERNOON SESSION
PITCHING INNOVATIONS

We end the program with a session that guides you through creating the perfect pitch. Understanding your audience and writing a compelling story is the art that gets you started.

THE LECTURERS

Design is all about research. Your first steps as an EPIC Designer are guided by Jan Van Caneghem

We explore what innovation  entails with Sarah Boone, professor Innovation at UGent

Business Model Innovation on the stairway to greatness, we do with Rudy Moenaert

Approach to the masterclass

Preparation: We start with interviews with key stakeholders to understand your innovation needs and map current processes and culture.
Masterclass: Over three days, participants dive into innovation strategy, business model innovation, design research, prototyping, and pitching.
Outcomes: The program kickstarts innovation projects and equips teams to conduct solid research and pitch ideas that gain traction.

Download the program

Learn to know all the details of this transformative program!

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