We’ve structured our core services into three clear blocks to gain leadership support, equip teams with the right knowledge, and help innovators execute effectively.

SPARK THE VISION

Start with clarity. We help leadership align on a bold, customer-centric future. Through strategic assessments and workshops, we turn scattered ambition into shared purpose — the vital first step in any innovation journey.

EMPOWER WITH KNOWLEDEG

We equip your teams with the knowledge, tools, mindset, and confidence to innovate every day. From masterclasses to coaching, we help you embed innovation into your core operations — transforming potential into capability.

TURN IDEAS INTO IMPACT

We turn Ideas into Impact to make innovations come to life. With hands-on coaching and execution support, we guide your teams from idea to market — breaking silos, testing fast, and delivering results that matter.

DESIGN RESEARCH

Understanding your customers, the market and other stakeholders requires thorough research. With WAAI, we are fully equipped to conduct research, from framing the problem, to market research, empathising with customers and creating co-creation sessions with customers and stakeholders.

PROTOTYPING

Prototypes make your ideas tangible. Creating prototypes to spark the discussions from the get-go of a project is very valuable. Depending on the phase of your project, we help you develop prototypes, from rough pencil drawings to proof of concept, in no-code platforms such as Lovable.

USER TESTING

There’s no value in prototyping when customers aren’t involved in testing. Using techniques similar to design research, such as interviews, behavioural note-taking, and top tasks, will fire up discussions and provide valuable insights to improve your development.

jan@waai.design
+32 475 940 864
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