Responsibility without mandate?

INNOVATION THAT GETS DECIDED.

Most innovation doesn't die. It stalls, waiting for a decision nobody is mandated to make. WAAI takes your case to go, pivot or stop in ten weeks.

Get my case decided How we work →

NO MANDATE

Everyone supports innovation. Nobody agreed what it must deliver, what it may cost or who decides. So every case has to win the argument from zero, and most never get the chance.

THIN EVIDENCE

Business cases built on internal conviction and a polished slide deck. Without tested assumptions, the safest answer for any sponsor is ‘not yet’. And ‘not yet’ is how good ideas die.

THE WRONG LANGUAGE

Innovation teams talk about users, prototypes and learning. Boards talk about risk, margin and capacity. Until your case speaks both, it gets applause instead of a decision.

TURNING INTENTIONS INTO RESULTS

Your organisation is built to perform today—serving customers, users, or citizens as well as possible.

But performing tomorrow requires a different set of capabilities.

Using the EPIC Design Maturity Model, I help you assess strengths and gaps, then embed practical ways of working that turn good intentions into repeatable results.

You need Empathy
To understand shifting expectations and context.

A thoughtful Process
To experiment quickly, learn fast, and scale what works.

A focus on Impact
To make the right bets, and clarify the differnce you want to make.

And a supportive Culture
To favour and sustain change in a trusting environment.

WHERE DO YOU SIT AT THE TABLE?

FOR THE SPONSOR
CASE SPRINT

A case that has been stuck too long? From stalled to go, pivot or stop in ten weeks. You set the decision criteria upfront, your team gathers the evidence. € 7,500 fixed.

SEE THE CASE SPRINT

FOR THE INNOVATION MANAGER
SOLO

One stuck case, five one-to-one sessions, a pitch your sponsor can say yes to. Start any time. € 3,250.

SEE SOLO

FOR THE INNOVATION MANAGER
COMMUNITY OF PRACTICE

Six months with up to 16 peers, your own case all the way to a real defence. Next cohort March 2027, early bird until 15 December.

SEE THE PROGRAMME

Great! You'll become soon the smartest in town

Oops! You really fucked it up this time!

UPCOMING OPEN PROGRAMS

COMMUNITY OF PRACTICE
INNOVATED BY DESIGN

Are you eager to enhance your innovation skills and master design-research techniques for significant impact?

Do you recognise the importance of business model innovation and are you focused on achieving meaningful outcomes?

Start date: March 2027 (waitlist open)
Duration: 6 days | six month period
Location: De Krook Ghent
Language: Dutch
Participation fee: € 4950 (early bird € 4450 until 15 December)

VIEW PROGRAM

COMMUNITY OF PRACTICE
STRATEGIC
INNOVATION

Innovation as a strategic advantage. You learn from experts in the field of strategic innovation, open innovation, future foresight and venture building.

Start date: New dates to be announced soon
Duration: 6 days over a one-year period
Location: Wintercircus Ghent
Language: English
Participation fee: € 5750,00

VIEW PROGRAM

GET TO KNOW YOU!

I’m only one click away—and I’m looking forward to connecting and exploring how we can work together.In the form, you can select the topics and types of collaboration you’d like to discuss.

If you can’t find what you’re looking for, feel free to send a message. I enjoy collaborating with high-performing, ambitious teams in an interactive way.

Hope to hear from you!

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