Join the community

Building better tomorrows is what drives us. For that, we breathe creativity, design and innovation.

The new will not be made the old way.

Jan Van Caneghem

Jan Van Caneghem is a design researcher and the founder of WAAI, and host for the Communities in Belgium. He is also a UX design and Design Thinking lecturer at Erasmus University College in Brussels. He is the author of The Book That Helps You Become The EPIC Designer of Our Tomorrows

Marit Brademann

Marit Brademann is leading product and design teams, and hosts the Berlin Community. She graduated in Social Sciences, holds several professional certifications in Design Thinking and Agility, and further education in Philosophy. She is interested in holistic innovation practices that balance ethical, social and economic values.

Tom Maes

Tom Maes after 26 years in various functions in manufacturing at Bayer AG, works now as an innovation consultant. His focus is where machines and people come together. His topics: Innovation, leadership, and project management. He is also guest professor at the KULeuven.

Javier Maseda

Javier Maseda is director at Teenvio and design researcher at Museo Reina Sofía. Previous to joining WAAI in hosting the Community of Practice Innovated by Design in Madrid, he was head of the Digital design Lab at the Istituto Europeo di Design.

The only true wisdom is in knowing
you know nothing

- Socrates -

Thanks to the support of the Veblen Directors Program, WAAI has established a highly valuable board of advisors.

This diverse group enriches our organization with a breadth of knowledge and experience spanning various genders, ethnicities, professional backgrounds, and geographical locations. Recognizing our limitations, we are fortunate to leverage the collective wisdom of these accomplished individuals.

Ronowati Wongso

Ferdie Bruijnen has over 30 years of experience as a General Manager and in Operations, Engineering and IT functions in Technology-driven both large global Corparations and small-cap Companies.

Ronowati Wongso

Els Niemegeerts is a high-performance coach for entrepreneurs. She has over 20 years of experience in leadership roles in technology companies in L&D, Operations and Engineering, where she focused on optimising individual and organisational growth and excellence. 

Ferdie Bruijnen

Peggy Lambert has 25 years of experience in business management, strategy, ESG, portfolio management and operations. She creates new opportunities for growth, innovation, and sustainability in various sectors and territories.

Ronowati Wongso

Shantanu Srivastava is a seasoned brand marketer and innovator with over 20 years of leadership experience in FMCG and healthcare. He has excelled in launching new brands, revitalizing stagnating ones, and driving growth through innovation at global organizations.

Ronowati Wongso

Ronawati Wongso¬†has over three decades of invaluable business experience of which 20 years as CFO.¬† She is the author of a business book ‚ÄúCompany Makeover for Massive Profits‚ÄĚ.

Ronowati Wongso

Prof. Jeremy Zwiegelaar leads research in open innovation and business intelligence, and contributes to digital transformation projects, including a £12.4 million Digit Lab initiative. He directs property businesses in New Zealand and teaches in the UK, focusing on business model innovation.