SPARK THE VISION

The 90% Failure Trap
Why great ideas fade —and how to stop it?

Most innovation doesn’t die in the brainstorm.
It dies in the boardroom.

Too often, companies generate exciting ideas only to watch them stall out — not because the ideas are weak, but because there’s no clear, shared vision to carry them forward. Without executive backing or strategic alignment, even the smartest teams end up improvising in different directions. The result? Confusion, burnout, and missed potential.

If you're not aligning around a compelling north star, you're just spinning your wheels. This is what we call the 90% Failure Trap. Over 90% of innovations fail — not from lack of effort, but from lack of support. Vision isn’t a poster in the hallway. It’s what drives decisions, unlocks resources, and gives teams the confidence to act.

SO HOW DO YOU BREAK THE TRAP?
At WAAI, we help leadership go beyond slogans and get to something real: clarity, alignment, and buy-in.

To spark the vision we work directly with your leadership to reconnect strategy with reality — and with the people you serve.

OUR PROCESS INCLUDES

In-depth interviews with key stakeholders to map out current mindsets and organizational gaps.

A Design Maturity Assessment to evaluate how innovation-ready your company really is — across empathy, process, impact, and culture.

A strategic workshop to co-create a vision for innovation that sticks — aligned with your mission and operational realities.

A custom keynote, “Becoming The EPIC Designer Of Our Tomorrows”, to inspire and rally your team behind a shared direction.

You don’t need more ideas.
You need a vision that people can believe in
— and build toward, together.

WHAT YOU WALK AWAY WITH?

  • A crystal-clear picture of what’s blocking innovation — and how to fix it.
  • A bold, realistic action plan that aligns your vision with actual systems and culture.
  • An engaged leadership team that’s equipped to lead innovation with purpose, not just PowerPoints.

THE DETAILS

  • Duration: 3 weeks
  • Stakeholders involved: ± 12

Contact us

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jan@waai.design
+32 475 940 864
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