Often, nowhere. Not because people don’t care — but because the culture makes it too risky to care out loud. Innovation gets buried under politics, hierarchy, or silence. It dies in siloed teams, endless approvals, or the dreaded “we’ve tried that before.”
You can’t fix a broken culture with another brainstorm.
The truth is, culture isn’t changed by slogans. It’s changed by doing. That means showing people what innovation looks like in action — and creating an environment where it’s safe to try, test, and grow.
1:1 coaching for innovation managers and product owners — from discovery to launch.
Co-creation and execution of research plans, ideation sessions, and prototypes.
A company-wide innovation contest to surface and pitch fresh ideas across teams.
© 2025 WAAI Design
