You don’t need another course. You need your case through the front door. Solo is one-to-one coaching on your own stuck case: five sessions, three months, the same deliverables as the Community of Practice. No waiting for the next cohort, no group, and a pitch your sponsor can say yes to.
BOOK A FREE INTAKEDuration: 3 months, 5 sessions of 2 hours
Starts: any time, after a free 30-minute intake
Location: online or in Ghent
Fee: € 3,250
Language: Dutch or English
INTAKE | 30 MINUTES, FREE
DOES YOUR CASE FIT?
What is stuck, since when, and what does that cost? And is there a sponsor? No sponsor, no Solo: a pitch without someone who can say yes ends nowhere. A go or no-go for both of us.
SESSION 1 | MANDATE
SUPPORTERS AND BLOCKERS
Who backs you, who blocks you, and why? You leave with a stakeholder map and a sharp challenge brief.
SESSION 2 | ASSUMPTIONS
WHAT DO YOU REALLY KNOW?
How much of what you believe about your users actually holds? You leave with a research plan and a first value hypothesis to test.
SESSION 3 | EVIDENCE
PROTOTYPE WITH A PURPOSE
What must your prototype or experiment prove, and to whom? You leave with an experiment plan that builds evidence fast and cheap.
SESSION 4 | VALUE
BUSINESS MODEL AND IMPACT
Translate your evidence into value. You leave with a sharper business model and a value story for each stakeholder who matters: the CFO, the line manager, the board.
SESSION 5 | THE PITCH
READY FOR YOUR SPONSOR
A rehearsed pitch, tested against hard questions. Ideally your sponsor joins for the last half hour. Not pitch-ready after five sessions? The sixth session is free.
Evelien Neirynck is service designer and partner at Twisted Studio
Sarah Boone is professor Entrepreneurschip and Innovation at Ghent University and Associate partner at Decimal Health
Jan Van Caneghem is a lecturer digital strategy and innovation and design thinking at Artevelde University of Applied Science
One-to-one coaching on your own stuck innovation case: five sessions of two hours over three months, ending with a pitch your sponsor can say yes to. Online or in Ghent, in Dutch or English.
Know who backs you and who blocks you. Test the assumptions your case rests on. Build evidence with a prototype that proves something specific. Translate it into value for each stakeholder who matters: the CFO, the line manager, the board. Then rehearse against the hardest questions. That is Solo, session by session.
€ 3,250. Small enough to fit a team or training budget, often without a long approval round. The 30-minute intake is free.
Yes. A pitch without someone who can say yes ends nowhere. We check that in the intake, and it is a go or no-go for both of us.
Solo gives you speed, privacy and flexible timing. The Community of Practice gives you depth, a network and peer pressure. Join the March 2027 cohort after Solo and you get € 1,000 off.
Then the sixth session is free.
At your pace. A session every two to three weeks, online or in Ghent. Written feedback within 48 hours on every deliverable, and three months of access to the Innovated by Design online community. Small enough to fit a team or training budget, often without a long approval round.
Solo or the Community of Practice?
Solo gives you speed, privacy and flexible timing. The Community of Practice gives you depth, a network and six months of peer pressure. Join the March 2027 cohort after Solo and you get € 1,000 off.
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